A flyer is a key tool in visual communication, and the effective promotion to the time of wanting to do advertising. It is a resource which is printed or digital, designed to quickly capture the attention of the public and to convey a specific message in a concise manner.
Unlike other advertising formats most extensive, the flyers are characterized by their simplicity and their ability to provide relevant information so that the reading is easy to understand.
Where you use a flyer?
A flyer is used in online platforms, especially in social media to promote products, services or events. Often include attractive graphics and concise text, which allows companies and freelancers independent submitting your bid so eye-catching and easy to understand to the audience.
But they are also distributed from hand to hand, that is to say, as a material of offline advertising.
These are perfect to capture the public’s attention, generate interest, an impact fast and direct traffic to a web site or a call to action.
Its format is versatile and accessible makes it an effective option to communicate marketing messages in a fast and effective way.
Sizes of a flyer
There are 3 factors to choose the size of your flyer, size, finish and basis weight, in order to choose correctly you can think of the amount of information you want to include, and the main aim, the most popular is the A5, in addition it provides a good space to include necessary information in the.
Although it is available in several sizes, including A6, DL, square, letter, and half letter, each one with a specific strategy behind its use., the versatility in terms of sizes to choose is because is practical and easy to hand out.
Finish
You can choose the matte finish if you have a large amount of text, if it’s more visual, you can select the gloss finish, if you want one easy to write, you can opt for a flyer without finishes.
Weight
You can opt-out of 135g these tend to be the best option to promote themselves and by their lightness to a better distribution. Those of 250g and 400g tend to encourage to save for its sophisticated look.
For example, the A5 size is ideal for events and promotions, as that is large enough to attract attention without being overwhelming.
What is a flyer?
On the other hand, the effectiveness of a flyer lies in its strategic design and its ability to attract a specific audience with a call to action clear.
In this sense, a good design of a flyer not only communicates essential information, but also motivates the reader to take immediate decisions, such as attending an event, take advantage of a special offer, or purchasing a product.
Practical example where they are used
We can see in places that we visit in our day-to-day, as for example:
- Fairs and local markets
- Social networks such as Instagram, Facebook, Tiktok.
- Information tables at community events
- Bulletin boards
- Counters and display cases shops
- Business entrances
- Distribution-in-hand in crowded streets
- Packages of mail and newsletters
- Business events and conferences
- Exhibitions and trade fairs
How to create a good flyer?
The steps to achieve a flyer successful is to know how to choose the resources that we want to use in his creation properly, they must be of a very good quality.
In the case of images that are of a good resolution and in the case of icons, illustrations, among others, more of the same, that is to say, high-quality for increased readability.
Step-by-step
Define your objective:to Clarify if the flyer will promote an event, offer or product.
Know your audience: Adapts the design and message to your target audience.
Design a header striking: Use a title shocking that captures attention at first glance.
Uses an attractive design: Uses colours, images and typography that enhance your message strategically.
Includes key information: make Sure that containing dates, times, location, and contact information. Take advantage of it well.
Add a call to action: it Motivates the readers to act.
Reviews and edits: Corrected errors and verify the accuracy of the information.
Printed and distributed by: Choose a high quality print and distributed strategically.
Purposes of a flyer
One of the purposes is to increase the sales: these tend to be the view of the public (customers) and are easy to access.
Informative: That tends to be the approach of a more comprehensive information, such as explaining who you are, what you do, prices and contact.
Promotional or reinforcement: This flyer aims to highlight a product, promotion or sale only. Tends to be very eye-catching, with an emphasis on the price or discount, using a larger size in order to attract the attention.
What program can I make a flyer?
To create a flyer digital you can use various programs that cater to different skill levels and needs in your designs.
Canva: this Is Ideal for beginners, offering a wide variety of customizable templates, which makes it easier to create flyers attractive without the need of previous experience. You can add your text, images and graphical elements in a simple way.
Photoshop: This program is perfect for those seeking more control over the graphics and visual effects, it is ideal for editing photos and creating designs with details.
InDesign: If you require a more complex design or a layout careful, InDesign is an excellent option.
