It is possible that, after the ‘boom’ in the last few years Instagram as the social network most used of the moment, you’ve forgotten that, if you’re a designer, illustrator , or a freelancer, Pinterest is a platform that you should not overlook. Pinterest offers a unique space where creativity and inspiration flow in torrents, becoming an invaluable resource for those seeking fresh ideas and want to be known.
What is Pinterest and how does it work?
Pinterest is a social network visual, which we could define as ‘a tool of visual discovery, or a bulletin board digital social‘. Allows users to find ideas for your projects and interests, working as a plank digital social.
Users, known in the jargon of Pinterest as pinners, collected images on their boards, which are essentially collections of pins related to a specific issue for a better management of their own interests.
To navigate through the platform, pinners can ‘pinear’ images they find interesting, which allows them to save these ideas on their boards personal. This automation of the web facilitates users to discover new content and attractive, creating a cycle of constant inspiration.
Groups of Users on Pinterest
The diversity of users on Pinterest it’s remarkable. Mainly, we find:
- Graphic designers: Looking for inspiration for projects, colors and fonts.
- Illustrators: Collecting visual references and artistic styles.
- Entrepreneurs: looking for ideas for marketing, branding, and product development.
- Interior decorators and Stylists: In search of trends in decor, fashion, and aesthetics.
Pinterest has proven to be a space where creativity meets functionality, which makes it an ideal tool for these groups which seek to stand out or simply to stay in trends and updated topics of personal interest.
Key points to take Advantage of Pinterest
Discovery of New Ideas:
Pinterest is a great place to discover emerging trends in design, illustration and art. The pinners can search for specific terms or browse boards that align with your interests.
Promotion of Your Work:
Create a profile attractive on Pinterest can be an effective way to showcase your portfolio. The ‘pinear’ your own works, you can reach a wider audience and drive traffic to your website or profile professional. In addition to the ease to share, as in this case where you can insert a pin to your site.
Statistics and Analysis:
Pinterest provides statistics that allow you to see how many clicks and repines receive your pin. This information is valuable to understand what type of content resonates with your audience, and adjust your strategy accordingly.
Networking:
When you interact with other pinners, you can form meaningful connections with professionals in the same sector, which can open doors to new collaborations and opportunities.
Automation and Tools:
Pinterest allows you to schedule publications, and use external tools to optimize your time. This means that you can plan your content in advance and keep a constant presence, without being glued to the platform throughout the day.